> ## Documentation Index > Fetch the complete documentation index at: https://oratory.co/docs/llms.txt > Use this file to discover all available pages before exploring further. # Copy & messaging inputs > What to send so we can nail positioning and write clean, specific copy. Good copy is mostly **good inputs**. This page explains what we need to move fast. ## The minimum viable inputs If you only have 15 minutes, send: * **Who it’s for:** (role + company type) * **What it replaces:** the status quo or competitor * **Primary job-to-be-done:** the thing they’re trying to accomplish * **Top 3 reasons to believe:** proof points (customers, results, credibility) ## The inputs that make great pages ### 1) Feature → benefit mapping A simple list is fine: * Feature: \_**\_ → Benefit: \_**\_ * Feature: \_**\_ → Benefit: \_**\_ ### 2) Objections + how you answer them Example: * “This seems like a lot of setup.” → “We integrate with Git + issues + chat, fast.” ### 3) Proof points * Customer names/logos you can show * Case studies (even informal) * Metrics (before/after) * Security/compliance notes (if relevant) ### 4) The “do not say” list If there are phrases you hate, tell us. It saves time. ## If you want positioning to be *great* We can absolutely help shape messaging, but for teams that want to go deep on positioning, we highly recommend working with **Fletch PMM**. They’re a close partner we trust to get this right — especially when you need: * clear category framing * differentiated messaging * crisp homepage narrative * sales enablement alignment If you’re already working with them, great — we’ll plug into that work. If not, we can make an intro. ## What we need from you * Clear product description + audience * Feature list + differentiators * Objections you hear on calls * Any proof points you can share *** Schedule a call to talk through your project.