Branding Sprints for B2B Software Startups

Refresh your homepage and help you tell a better story through a standout visual theme and purpose-driven imagery. Walk away with a polished homepage that reflects your product—and doesn’t hold you back.

Trusted by early-stage founders and VC Firms

Homepage Refresh
for an AI Sales Agent Startup
Homepage Refresh
for a Lead Gen Software Startup
Hero Redesign
for an AI Support Startup
Website Redesign
for a Education Software Startup
Hero Redesign
for a Supply-Chain Software Startup
Branding & Web Design
for an AI Biotech Startup
Brand + Website
for an AI Fintech Software Startup
Website Refresh
for a B2B Sales Software Startup
Brand + Website
for B2B Marketing Software
Website Refresh
for a Power Grid Software Startup
Homepage Refresh
for an Ad Platform Startup
Homepage Refresh
for a Manufacturing Software Startup
Homepage Refresh
for a Supply Chain AI Startup
[sound familiar?]

Your product has improved. Your team has grown.
But your brand hasn't kept up.

You built a startup to ship product, not build a visual identity.

Your branding has gotten cluttered and inconsistent.

Your team isn't on the same page about who you are.

[Our Proven Process]

Design a refreshed website your team will be proud to share, in just one week.

Phase 1: alignment & direction

A live, strategic workshop to turn your vision into a clear creative direction.

We come prepared with research and a theory on what we believe will make the most impact for your startup. We’ll refine things live on the call. By the end, we’ll all be headed in the same direction.

Phase 2: show & tell

We explore multiple paths and return with strong options.

We’ll build out three distinct visual directions—complete with design samples and strategic framing. You'll come back to focused concept boards that give you everything you’ll need to make the final call.

Phase 3: Get the Goods

Receive your new brand identity, along with the key assets to put it to work immediately.

You'll receive a polished homepage design, social banners, brand guidelines, and more. Includes a recorded walkthrough and continued access to our Slack so your team can confidently utilize the materials and ask any questions over time.

“We’ve worked with multiple agencies over the years, but this is the first time I felt like what we had envisioned actually made it onto the screen.”

Yasmin Sameni
Head of Operations, Tahoe Therapeutics
[Pricing]

Pick the sprint that fits your startup's stage.

Brand+Web Launchpad

$20k
one-time payment
A four-week sprint to translate your founder vision into a cohesive brand—a new website, logo, and the key pieces to put it to work. Everything you need to turn your brand into a growth engine for sales, hiring, and fundraising.
Two 60-minute workshops to refine your brand vision live
A completely new homepage, designed and developed.
A headline, tagline options, and supporting talking points
Logo + Logotype (3 strong options)
Complete brand guidelines (logo, type & color, usage guide)
Supporting brand assets (social media, imagery, patterns, etc.)
Figma file with all of the assets we made

What founders and operators have said about working with Oratory.

“Working with Oratory on our homepage refresh was a game-changer. They took what we had, improved the structure, cleaned up the visuals, and made the site feel more intentional and aligned with who we are—and it’s been a hit with our employees, customers, and prospects.”

Andrew Harrison
CRO, dataroomHQ

“The team at Oratory not only designed a site that looks sharp and works well, but also created custom product visuals that made our product much easier to understand at a glance. Their process was smooth, collaborative, and really elevated our brand.”

Nick Droege
Founder, Toro TMS

“We started with a website and ended up with a creative partner we trust. The team at Oratory really listens, challenges where needed, and always makes the work stronger."

Jeff King
Founder + CEO, Rampmetrics

“We had just wrapped up a strategy sprint with Fletch to nail down how we talk about Askem. Oratory took everything we’d defined and brought it to life on the homepage. The redesign made our message clearer and the brand more polished, and it’s all easy to manage now in Webflow.”

Timo Virtanen
CEO & Co-founder, Askem

"The team at Oratory delivered exactly what we needed: a brand and website that made Settel feel like an established company from day one. They made the whole process clear and collaborative. And they went the extra mile on the imagery—working with us to define what images to use to convey complex information. It has certainly helped gain the interest of enterprises looking for a credible partner.”

Derek Elley
Co-founder + CEO, Settel

"We brought Oratory in to refresh one of our most visible properties, and honestly, I didn’t have to babysit a thing. Riley just handled it — I trusted him completely, and that let me focus on other parts of the launch."

Kayleigh Karutis
Partner + CMO, Wing VC

"Working with Oratory is a no-brainer if you’re an early-stage startup in need of a nice, clean design."

Mikko Seppä
Founder, HeadQ

Frequently asked questions

Do you have some work you can share?

Yes, we have a bunch of work on our work page. We can share more specific work relevant to your industry or complete sites on our intro call.

What happens after I pay?

You’ll receive a Slack invite to a private channel for your project. We’ll confirm timeline, share an intake checklist, and schedule the kickoff workshop.

Why are the prices lower than a typical design agency?

We focus on what early‑stage teams need most—a sharp homepage and a clear visual system—using a repeatable sprint framework. No bloated discovery phase, no junior hand‑offs, just senior‑level work done quickly and efficiently.

How do we communicate during the sprint?

Slack is home base: quick questions, Loom walk‑throughs, and review links all live in one thread. For key touchpoints, we'll schedule a call as the need arises.

What if I'm not happy with the design?

We work iteratively, so there's never a "big reveal", and we build in room for a couple of revisions at each step along the way. Our business runs on referrals and we strive to go above and beyond to make sure everybody is confident enough to refer us to their friends.

Do you offer product marketing help?

We’re focused on our website refresh packages, but we know how critical great product marketing is—especially on your homepage. We highly recommend working with product marketing experts Fletch PMM, who run fast, fixed‑scope sprints that align perfectly with our process. Let us know if you'd like an intro.

We can help iterate on copy, page layout, and overall page structure—but if you are still trying to refine who you are targeting, how you talk about your product, and need higher level product marketing strategy, you should work with the team at Fletch before we start here.