From booking to launch
Our standardized sprint process delivers professional websites in a 3 weeks (Homepage + Brand Extension Package) or 4-5 weeks (Growth-Ready Website Package). Here’s exactly what happens and when.1
Book your intro call
Schedule a 30-minute call with our team to discuss your project, goals, and timeline.We’ll determine if Oratory is the right fit and which package makes sense for your needs.
No sales pitch—just a direct conversation about your project and whether we’re a good match.
2
Choose your package
Select either the Homepage + Brand Extension Package (20,000, 20-25 days).All pricing is transparent and upfront. No hidden fees, no scope creep.
3
Secure your spot
Payment secures your spot in our booking pipeline.Homepage + Brand Extension Package: Full payment upfront ($10,000)Growth-Ready Website Package:
- Standard: Full payment upfront ($20,000)
- Split payment: 50% now, 50% at delivery with 20% fee ($24,000 total)
We typically book 2-4 weeks in advance. Popular times (like before fundraising or product launches) book up quickly.
Week 1: Design Direction
1
Kickoff workshop
Align on goals, target audience, key messaging, and success metrics.This is our opportunity to deeply understand your product, market, and positioning.
Topics covered: audience definition, competitive landscape, brand positioning, technical requirements, and design preferences.
2
Visual concept boards
We present three distinct stylistic directions for your website.Concept boards delivered by end of week (ideally Thursday or earlier).Each concept represents a different visual approach—you’ll see typography, color palettes, imagery styles, and layout patterns.
3
Review & feedback cycle
You review the three concept options and provide feedback.This is typically very low lift—usually 1-2 hours of your time.Together we’ll refine the chosen direction and align on next steps.
Feedback consolidation happens in one place with one main point person to streamline the process.
Week 2: Homepage Design
1
Figma mockups of homepage
We apply the selected visual direction to create a high-fidelity homepage mockup in Figma.The design at this stage includes all homepage sections, custom imagery, typography, and layout.
2
Async client review via Loom
You’ll receive a Loom video walkthrough explaining the design decisions and approach.For everything to continue moving smoothly here, we’ll need you to review within a day or two after we send the homepage design.
3
Revisions
We incorporate your feedback and refine the homepage design.Changes are consolidated through your main point person to keep the process efficient.
Revisions are built into this phase. Changes must be within the defined scope.
Week 3: Development
1
Build homepage in Framer/Webflow
Development begins in your chosen platform (Framer or Webflow).We build the homepage exactly as designed, ensuring functionality and responsiveness.
2
Client preview
You’ll preview the live homepage in the development platform.Test functionality, review on different devices, and provide any final adjustments.
3
Homepage launch
Homepage goes live once approved.For Homepage + Brand Extension Package, project is complete at this point.For Growth-Ready Website Package, we continue to Week 4 for additional pages.
4
Additional page design (Growth-Ready Website Package only)
While homepage development is happening, we simultaneously design the additional pages (Blog, Contact, Pricing, About, Product template).This parallel work keeps the timeline efficient.
Week 4: Finalization (Growth-Ready Website Package only)
1
Build additional pages
We build the remaining pages in Framer/Webflow using the established design styling.Pages include: Blog (list + posts), Contact, Pricing, About, and Product template.
2
CMS setup
Content management system is configured for self-management.CMS templates are set up so you can add blog posts, update content, and create new pages independently.
3
Client QA
You review all pages, test functionality, and provide any final adjustments.This is your opportunity to catch any issues before final handoff.
4
Site handoff/transfer
Site ownership is transferred to you.You’ll receive all access credentials, Figma files, and assets.
5
Site walkthrough
Final walkthrough either on a call or via Loom video.We’ll show you how to:
- Use the CMS to update content
- Add blog posts
- Create new pages using our templates
- Make minor adjustments
Most clients find they can handle 90% of updates themselves after this training.
6
Project complete
Site is live, you’re trained, and ready to manage independently.No ongoing retainer required. You own and manage the site completely.
Platform selection: Framer vs Webflow
We’ll recommend the best platform during kickoff based on your needs.Framer (Preferred)
Why we recommend Framer:- Better animations and micro-interactions
- Figma-like editing experience
- Direct partnership with Framer team through Framer Switch program
- First year of Scale plan included ($1,200 annual value)
- More modern, cutting-edge feel
- Better for advanced interactions
- First year covered - We cover your first year of Framer Scale plan ($1,200 annual value) as part of the project
- Direct partnership benefits - Better support, early access to features, and streamlined onboarding
- Seamless platform transition - Smooth migration from your current platform to Framer
The Framer Switch program is available for clients choosing Framer as their platform. After the first year, you’ll continue on the Scale plan at standard Framer pricing.
Webflow (Alternative)
Why we offer Webflow:- More established, proven platform
- Stronger CMS for complex content
- Larger community and resources
- More integrations available
What you need to provide
Before kickoff:
- Clear understanding of your target audience
- Key messaging and value propositions
- Product screenshots or access to understand what we’re visualizing
- Existing brand guidelines (if you have them)
- Examples of websites you like (or don’t like)
During design:
- One main point person for feedback consolidation
- Timely feedback during review periods (typically 1-2 hours per review)
- Access to product for screenshots and understanding
During development:
- Final copy for all pages
- Any specific content or assets needed
- Approval for design direction before development starts
Timeline summary
Homepage + Brand Extension Package
10-15 days totalWeek 1: Design Direction (kickoff, concepts, feedback)
Week 2: Homepage Design (Figma, review, revisions)
Week 3: Development & Launch
Growth-Ready Website Package
20-25 days (4 weeks)Week 1: Design Direction
Week 2: Homepage Design
Week 3: Homepage Development + Additional Page Design
Week 4: Additional Pages Development, QA, Handoff
What to expect
Communication
- Direct Slack access to our team throughout the process
- Async updates and feedback via Loom videos (no scheduled meetings after kickoff)
- Quick response times during business hours
- Consolidated feedback process (one point person)
Deliverables
- Figma design files with full access
- Fully functional Framer or Webflow site
- All source files and assets
- CMS templates and documentation (Growth-Ready Website Package)
- Handoff training session or Loom walkthrough
Revisions
- Revisions are built into Week 2 (Homepage Design) and Week 4 (Additional Pages)
- Changes must be within the defined scope
- Additional revisions available at hourly rate if needed
Post-launch: Client independence
After handoff, you manage the site independently:- CMS access - Update content, add blog posts, create new pages yourself
- No ongoing retainer - You own and manage the site completely
- Support available - Additional work at hourly rate (1,200 per template page) if needed
Both Framer and Webflow are designed for non-technical users. Our templates make it easy to expand without touching code.
Ready to start?
Book a free intro call to discuss your project and timeline.Book a free intro call
Schedule your 30-minute call with our team to discuss your project.