A brand and website refresh to prepare Peec for fundraising and a flood of new users
Peec is a fast-growing startup in AI-powered search. With explosive traction and a big funding round ahead, their team needed a brand and site that matched the speed and ambition of their product. We partnered with product design studio PERMANENT to refresh Peec’s visual identity and web presence while supporting their evolving needs post-launch.
Peec AI
AI
Software
SEO
Brand Refresh
Web Design
A collaborative effort between product and brand
Peec was already in the middle of a major product revamp with PERMANENT. Rather than design in silos, we synced early with both teams to align on goals, audience, and messaging—ensuring the marketing site and product felt cohesive. From there, we developed a unified visual identity that could flex across their site, product UI, and go-to-market assets.
A system designed for real startup workflows
Peec’s new brand system was made for growth. We focused on digital-first assets that their internal team could easily extend: a modular Framer site, a practical design system, and flexible templates for future pages and campaigns. From investor decks to feature announcements, everything speaks the same visual language.
Thanks to the team at PERMANENT and Peec AI
This project wouldn’t have been possible without the incredible team at PERMANENT. From the start, they set the bar high; bringing us in to support on the brand and marketing side. We were proud to play a role in the work, and we're grateful for the trust they placed in us to help bring this site to life. Huge thanks to the whole crew across Peec and PERMANENT for making this one such a rewarding and fast-moving project.