A refreshed brand and web presence for the all-in-one online tutoring platform
Pencil Spaces needed their visual identity to match the sophistication of their product. We delivered a brand and web refresh that brought clarity to their messaging and a polished, modern look that resonates with education professionals.
Industry
EdTech, B2B SaaS
Services
Brand Refresh, Web Design, Webflow Dev
Elevating the Brand
Pencil Spaces had built an impressive product—a virtual classroom with analytics, breakout rooms, recording, and more. But their visual identity wasn't keeping pace. We refreshed their brand to feel trustworthy, modern, and approachable for the educators and tutoring businesses they serve.
Purpose-Built Product Imagery
We created custom product visuals that showcase the platform's depth—from scheduling and attendance tracking to the interactive whiteboard and app integrations. Each illustration communicates a specific feature without overwhelming visitors.
A Scalable System
Beyond the homepage, we delivered a flexible navigation system and page templates that let Pencil Spaces continue expanding their site. The mega-menu design handles their comprehensive feature set while remaining approachable for first-time visitors.
