What slows a sprint down the most?
What slows a sprint down the most?
Lack of a single owner (someone to consolidate feedback) and delayed decisions.If multiple stakeholders give conflicting direction, we end up iterating on opinions instead of shipping.
Do we need a project owner and a decision maker?
Do we need a project owner and a decision maker?
Yes.
- Project owner: consolidates feedback into one set of priorities.
- Decision maker: gives final approval when we’re ready to move to the next phase.
What happens if we’re late with product access or a walkthrough?
What happens if we’re late with product access or a walkthrough?
We can still move, but the early design work will rely more on assumptions.The faster we can see the real product (Loom walkthrough is perfect), the faster we can create accurate feature visuals and a stronger narrative.
What if our copy isn’t ready?
What if our copy isn’t ready?
That’s normal — we don’t need “final” copy to start.What we do need is enough structure to design the page well:
- who it’s for
- 3–5 core use cases
- differentiators
- top objections
What’s the best way to give feedback?
What’s the best way to give feedback?
Anchor it to a specific section and the goal.Examples:
- “The hero doesn’t explain what the product actually does.”
- “This section needs proof (logos, metrics, outcomes).”
- “This feels too enterprise — we want it simpler / more technical / more direct.”
Why do you push back on covering every feature?
Why do you push back on covering every feature?
Because homepage clarity wins.Trying to cover everything turns the page into a feature dump. We’d rather make 3–5 core capabilities obvious, then support everything else with secondary pages.
What happens when we add “just one more page” mid-sprint?
What happens when we add “just one more page” mid-sprint?
It usually forces a tradeoff:
- timeline slips, or
- quality drops, or
- we cut something else.
What if our assets (logos/photos/screenshots) aren’t ready?
What if our assets (logos/photos/screenshots) aren’t ready?
We can keep moving with placeholders.Waiting for perfect assets is one of the easiest ways to stall progress. We’ll design the system first, then drop assets in once they’re available.
What if stakeholders disagree late in the process?
What if stakeholders disagree late in the process?
That’s where churn happens.Best prevention:
- make sure the decision maker is present at kickoff
- have them watch the Loom updates
- keep feedback consolidated
What launch-day issues can cause surprises?
What launch-day issues can cause surprises?
Common ones:
- DNS ownership or access isn’t clear
- redirects weren’t planned
- forms weren’t tested end-to-end
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