Helping Tahoe to look and feel like the trusted player they are in the biotech space.
Tahoe came to Oratory to refresh their team's website and brand through a 4-week sprint covering everything from logo to website. They started with an entirely different name and ended with a fresh logo, colors, and comprehensive brand system that they will be able to build upon for years—ending the sprint with a live website to showcase their refreshed look and feel.
Tahoe Therapeutics
AI
Biotech
Software
Brand Refresh
Logo Design
Web Design
Webflow Dev
The Base
We presented multiple options, and ultimately decided to go with the T mark that you see in use today. This mark alongside a new logotype set the scene for the rest of the brand work that we did together.
Digital-first Design
Tahoe's brand is first and foremost designed for digital spaces. Most tech startups are in a similar place, where they need to showcase a consistent look and feel across their website, social media, and sales assets.
A completely repositioned Tahoe, ready to prove to the world that they aren't messing around.
By the end of our project, the team at Tahoe had everything they needed to set themselves up to take their next step as a business. Since our initial sprint, we've also helped their team create supporting assets for their recent $30M fundraise and new product announcements—expanding on top of the guidelines we set in place from the beginning.