A full site sprint that brought their ghost mascot into modern software design
Vector helps marketers build ad audiences by name, not by guesswork. We delivered a full brand refresh and website that extended their beloved ghost mascot into a cohesive, modern visual system—while making their complex product instantly understandable.
Product First, Ghost Second
Vector's ghost mascot was beloved, but it had been the star of the show. We flipped the script—making the product the hero and repositioning the ghost as a supporting character that guides visitors through the experience without stealing focus.
Making Complex Simple
Ad audience building is technical. We designed clear comparison sections, step-by-step flows, and product imagery that helps visitors immediately understand what Vector does differently—without drowning in jargon.
Services Provided
Brand RefreshWeb DesignWebflow Dev
